The graphic motif of our Roman numeral jewelry was inspired by the Atlas clock, first mounted by Tiffany in 1853 and now on the façade of our famous Fifth Avenue flagship store. Featuring strong silhouettes, our Atlas X designs are a powerful reminder to take time into your own hands.
This legendary motif first debuted on a key ring in 1969. Each one sold was assigned a serial number and registered so that if lost, it could be returned to our flagship store and reunited with its owner. While the tradition is no longer, the classic motif lives on in some of our most iconic designs.