Cutting and polishing a diamond is an art form and our nearly 1,500 in-house artisans are masters of their craft. In fact, a Tiffany diamond is looked at as many as 1,690 times from rough stone to final polish. At Tiffany & Co., we always cut to optimize beauty over carat weight and every individually registered, white round brilliant and Tiffany True® engagement diamond we craft is triple excellent as a result. Only Tiffany & Co. could be trusted to craft a diamond worthy of your love story—a responsibility we don’t take lightly.