At Tiffany, we’ve always been inspired by the natural world, and we see it as our moral duty to sustain the wonders of the earth. As part of our commitment to wildlife conservation and ending the global ivory crisis, we joined our friends from the fashion community to support the #KnotOnMyPlanet campaign during New York Fashion Week in fall 2016. A Tiffany & Co. Schlumberger® Elephant clip was just part of our donation to the Elephant Crisis Fund, which works to stop elephant poaching and the global demand for ivory.
In continued support of this initiative, Tiffany is proud to announce Tiffany Save the Wild, now available in stores and on Tiffany.com. 100% of profits of this new collection will be donated to the Elephant Crisis Fund.
To celebrate this launch and raise awareness about its endangered elephant population, the June issue of Porter magazine included an in-depth story and photographs of the collection shot on location in Samburu County, Kenya. Celebrities, designers and activists also attended a seated dinner at Kensington Palace in June to support this worthy cause, working to save tens of thousands of endangered elephants a year.