Featuring fine, fluid chains and bezel-set diamonds, Elsa Peretti’s revolutionary Diamonds by the Yard® collection forever changed the way diamonds were worn—all day, every day and always.

The 50th anniversary of Elsa Peretti at Tiffany & Co. in 2024 is a testament to her influence as one of the world’s most powerful and enduring creative forces.

Elsa Peretti, a true pioneer of design, translated all she saw in the natural world into jewelry that was sculptural, organic and irresistibly sensual. Peretti’s revolutionary aesthetic enchanted the world after she joined Tiffany & Co. in 1974, changing the role of diamonds in fashion for everyday wear and elevating the status of sterling silver. Her creations are as modern today as ever.