The Tiffany Blue Box®

Since its debut in mid-1800s, the Tiffany Blue Box® has remained an enduring expression of love’s lasting promise. Founder Charles Lewis Tiffany selected its distinctive hue in 1845—long before brands had signature colors—for the cover of Blue Book, Tiffany’s catalogue of exquisitely handcrafted jewels. Decades later, in 1886, the House introduced its iconic Tiffany® Setting engagement ring in the first-ever Tiffany Blue Box®.

An integral piece of the House’s DNA, Tiffany Blue® was trademarked by Tiffany in 1998 and was standardized by the Pantone® Matching System to ensure that the hue, wherever it appears on Tiffany packaging, designs and advertising, is always the same. The custom-made color that Pantone® created for Tiffany is called “1837 Blue,” named for the year Tiffany & Co. was founded, and a tribute to the longevity of our founder’s vision.