The Tiffany Blue Box®

Since its debut in mid-1800s, the Tiffany Blue Box® has remained an enduring expression of love’s lasting promise. Founder Charles Lewis Tiffany selected its distinctive hue in 1845—long before brand’s had signature colors—for the cover of Blue Book, Tiffany’s catalogue of exquisitely handcrafted jewels. Decades later, in 1886, the House introduced its iconic Tiffany® Setting engagement ring in the first-ever Tiffany Blue Box®.

An integral piece of the House’s DNA, Tiffany Blue® was trademarked by Tiffany in 1998 and was standardized by the Pantone® Matching System to ensure that the hue, wherever it appears on Tiffany packaging, designs and advertising, is always the same. The custom-made color that Pantone® created for Tiffany is called “1837 Blue,” named for the year Tiffany & Co. was founded, and a tribute to the longevity of our founder’s vision.

Today, Tiffany Blue® and the iconic Blue Box continue to make hearts beat faster—especially when diamonds are involved. Embodying the joy of giving and the excitement of receiving, our signature packaging remains a highly desired emblem of the House, and a vessel coveted not only for what it holds but also for what it represents.

Whether a bracelet or home object, sunglasses or baby gifts, every Tiffany & Co. creation has its Blue Box. The Love & Engagement boxes feature a special button that, when pressed, gracefully opens the box.