Tiffany & Co. for The Nature Conservancy
Advancing our decades-long commitment to ocean conservation and helping to protect the natural world, Tiffany & Co. introduces the Love For Our Oceans initiative, releasing T Smile by Tiffany cord bracelets crafted with REPREVE® Our Ocean™ cords, made entirely from ocean-bound plastic bottles.
Through the sales of the bracelets, the House pledges to give at least USD $1 million to The Nature Conservancy to support its goal of conserving four billion hectares of ocean by 2030.
Comprised of 10 styles, the designs are available in 18k yellow or rose gold—with or without diamonds—and for each bracelet sold through October 14, 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy.*
Comprised of 10 styles, the designs are available in 18k yellow or rose gold—with or without diamonds—and for each bracelet sold through October 14, 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy.*
T by Tiffany Smile Cord Bracelets
Frequently Asked Questions
Love For Our Oceans celebrates Tiffany & Co.’s love of the planet and love for a better tomorrow. We aim to raise funds and awareness for ocean conservation through the sale of our T Smile by Tiffany cord bracelets, with each sale in select jurisdictions generating a contribution of either USD $100 or $200, depending on the bracelet. This initiative is part of our broader commitment to help protect our planet’s precious marine environments. The promotion ends on October 14, 2026.
This cord is made of REPREVE® Our Ocean™ recycled polyester, crafted from 100% ocean-bound plastic bottles. REPREVE® Our Ocean™ is a premium collection of fiber and resin sourced from bottles at high risk of entering the ocean. Plastic bottles are collected from areas within 50 kilometers of coastlines that do not have a formal waste or recycling system. To learn more, visit Repreve Our Ocean.
The ocean’s vast expanse and rich biodiversity are a source of inspiration for many of our designs. As a House with a legacy intertwined with nature’s treasures, we feel it is our responsibility to help maintain the health and vitality of marine ecosystems for future generations.
This initiative contributes directly to ocean conservation efforts led by The Nature Conservancy.
The contribution will support the conservation of critical ocean habitats, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
You can participate in this vital cause by:
• Purchasing from the T Smile by Tiffany cord bracelet collection in participating jurisdictions: A portion of each sale through October 14, 2026—either USD $100 or $200, depending on the piece—will be given to The Nature Conservancy.
• Becoming more informed: Learn more about The Nature Conservancy’s global ocean conservation work here.
• Purchasing from the T Smile by Tiffany cord bracelet collection in participating jurisdictions: A portion of each sale through October 14, 2026—either USD $100 or $200, depending on the piece—will be given to The Nature Conservancy.
• Becoming more informed: Learn more about The Nature Conservancy’s global ocean conservation work here.
This initiative is part of an important movement towards a healthier ocean. Whichever T Smile by Tiffany cord bracelet you choose, your contribution will help fund essential resources needed for projects like protecting and restoring coral reefs and precious marine habitats—the lifelines of marine biodiversity.
Visit The Nature Conservancy’s website where you can read about their impactful programs aimed at protecting oceans—from saving endangered species like sea turtles to restoring coral reefs, mangroves and kelp forests that are important coastal habitats for ocean species across the globe.
By joining us in Love For Our Oceans, you’re not just buying jewelry—you’re investing in a more sustainable future for our ocean and supporting ongoing efforts that ensure these critical habitats and creatures thrive for years to come.
Our dedication to protecting our oceans lies at the heart of Tiffany & Co. Nearly two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewelers to do the same. The Tiffany & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organizations that support coral and marine conservation.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
The United States of America, Canada, France, Germany, Spain, the United Kingdom, Japan and Australia.
*Between October 15, 2024 and October 14, 2026, Tiffany & Co. will contribute USD $100 or $200 for every T Smile by Tiffany cord bracelet sold in participating jurisdictions, depending on the piece, to The Nature Conservancy for a minimum global contribution of USD $1,000,000. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800-628-6860 or at nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.
