Inspiring Love Stories Since 1837

Love has formed the beating heart of Tiffany & Co. since its inception. This Valentine’s Day, journey through time to discover the House’s extraordinary creations—from archival jewels to vintage advertisements and modern mementos—that have played an indelible role in the world’s greatest love stories.

From the moment the House introduced the modern engagement ring in 1886, the Tiffany® Setting has been the ultimate symbol of love. For Valentine’s Day, the iconic design takes pride of place in Tiffany’s windows, encircled by Cupid’s bows. This motif pays tribute to the legacy of Gene Moore, Tiffany’s famed window display director, who often used Cupid’s arrow to celebrate romance in the House’s flagship store windows on Fifth Avenue.

Valentine’s Day window display by Gene Moore, 1962. The Tiffany Archives.

The heart is an important motif from The Tiffany Archives that dates to the 19th century. Some of the House’s most iconic jewelry designs—from Elsa Peretti’s Open Heart, which debuted in 1974, to more recent expressions like Return to Tiffany® Full Heart—show that the motif is as relevant today as ever.

Advertisement, 1984. The Tiffany Archives.

Blending imagination and ingenuity, Tiffany artisans have long crafted designs that represent the many facets of love. Inspired by an archival bracelet that appeared in the Tiffany’s 1975 Blue Book, the T collection is an expression of the heart’s endless potential. This joyful design is perfect for this Valentine’s Day and beyond.

Blue Book, 1975. The Tiffany Archives.